How Long Does It Take to Get a Trademark in English?

The process of obtaining a trademark in English can vary depending on various factors. On average, it can take between six months to more than a year to get a trademark registered. However, it can take longer if there are any issues or challenges during the application process. There are several steps involved in obtaining a trademark in English, including conducting a trademark search, filing an application, responding to any objections or refusals, and waiting for official registration. It’s important to be patient and thorough during this process to ensure your trademark is approved and protected.

Understanding the Trademark Application Process

Trademark Application Process

If you want to secure your rights to use your brand and prevent others from using it, you need to register your trademark. But the trademark application process can be complicated and time consuming. Here is a step-by-step guide to help you understand what to expect.

Step 1: Determine if Your Trademark is Eligible for Registration

Not all words, phrases, logos, or symbols can be registered as trademarks. Your trademark must be distinctive, which means it must be able to distinguish your goods or services from those of others. The more unique and original your trademark is, the better the chances of getting it registered. A descriptive mark, such as “The Best Pizza in Town” or a generic term like “Computer”, will be difficult, if not impossible, to register.

Step 2: Conduct a Trademark Search

Before filing a trademark application, it’s important to conduct a trademark search to make sure that your trademark is not already in use or similar to other registered trademarks. This will help avoid legal issues and rejections from the USPTO. You can hire a trademark attorney or use an online trademark search tool.

Step 3: File Your Trademark Application

You can file a trademark application online using the USPTO website or by mail. The application must include a description of the goods or services that your trademark will be used for, a sample of the trademark, and a filing fee. Once your application is submitted, you will be assigned a trademark examiner who will review your application.

Step 4: Wait for Examination and Respond to Office Actions

It takes about 3-6 months for your trademark application to be assigned to an examiner. If there are issues with your application, the examiner will issue an Office Action, which is a written letter explaining any problems or objections with your application. You may have to respond to the Office Action within six months, providing additional information, evidence, or arguments to overcome any rejections.

Step 5: Publication and Opposition

If your application is approved, it will be published in the USPTO’s Official Gazette for a 30-day period to allow others to oppose your registration. If no one opposes your trademark, it will be registered, and you will receive a registration certificate.

Step 6: Maintaining and Renewing Your Trademark

Once your trademark is registered, you need to maintain it by using it in commerce, monitoring and enforcing your rights, and renewing it every 10 years.

Overall, the trademark application process can take anywhere from 6 months to several years, depending on the complexity of the application and any issues that arise during examination. Working with a trademark attorney can help streamline the process and increase your chances of success.

Factors that can affect the trademark registration timeline

trademark registration timeline

Getting a trademark registration is a long and complicated process and several factors can affect the timeline and make the process even longer. Knowing what these factors are and how they can add time to the process will help you be better prepared and understand what to expect.

1. Application Completeness

application completeness

One of the most important aspects of getting a trademark registered is ensuring that your application is complete, clear and concise. If the application is incomplete or contains incorrect information, or if there are issues with the trademark’s eligibility for registration, the trademark office will likely refuse to register it. This can cause significant delays as you work to address any issues or errors in the application, and the additional review time for the updated application can add several months to the registration process.

2. Trademark Office Backlog

trademark office backlog

The length of time it takes to get a trademark registered can also be affected by the trademark office’s backlog. If the number of trademark applications in the queue has increased, it can take longer for your application to be reviewed and processed. This can add several months to the timeline, depending on the size of the backlog and the demand for trademark registration. Some countries have a faster processing time than others, so it is important to check with the relevant trademark office to see what their current processing times are.

3. Trademark Examination Period

trademark examination period

Once your application is complete, the trademark office must examine it thoroughly to ensure that the trademark is eligible for registration according to the relevant laws and regulations. The length of time this process takes can vary, depending on a number of factors: the complexity of your application, the number of similar trademarks being reviewed at the same time, the number of objections to your application, and the workload of the trademark examiner. If the examiner finds any issues with your application, you will need to resolve them before the registration process can move forward, which adds additional time to the process.

4. Opposition Proceedings

opposition proceedings

After your application is examined and approved, it will be published in the trademark office’s database for third party opposition proceedings. During this period, anyone who believes that your trademark registration would infringe on their own trademark or another form of intellectual property rights can oppose your registration. This opposition process can take up to several months or even years, depending on the complexity of the opposition and the number of parties involved. If there is more than one opposition, the process can become even more lengthy.

5. Trademark Protection Period

trademark protection period

Once your trademark registration is approved and published, the trademark office will issue a registration certificate. Your trademark is now officially registered and you have the exclusive right to use it for the goods or services specified in the application. The duration of your trademark protection period depends on the country. In the United States, trademark registrations last for 10 years, while in the European Union, they last for 10 years as well. After this period, you must renew your registration to maintain your trademark rights.

It is important to note that the timeline for trademark registration can vary widely depending on the factors mentioned above, as well as other factors unique to your particular situation. Working with an experienced trademark attorney can help ensure that your application is complete and well-prepared, which can help you avoid delays and gain approval for your trademark more quickly.

Strategies for Expediting the Trademark Registration Process

Expediting Trademark Registration

Getting a trademark registration is a lengthy process that can take several months or even years. However, there are some strategies that can help expedite the process. Here are a few effective strategies for speeding up the trademark registration process.

1. Conduct a Comprehensive Search

Trademarks Search

Before filing a trademark application, it is essential to conduct a comprehensive search to ensure that the mark is not similar or identical to a registered trademark. If the mark is similar or identical, the application will be rejected, and the applicant will need to start over. Conducting a complete search before filing a trademark application can save a lot of time and money. It is advisable to engage a professional trademark search company to help you conduct a comprehensive search.

2. File a Complete and Accurate Trademark Application

Accurate Trademark Application

When submitting a trademark application, it is necessary to provide complete and accurate details. Your application should include a comprehensive description and classification of your goods or services. Ensure that your application meets all the requirements of the trademark office to avoid any delays or objections. A complete and accurate application makes the work easy for the trademark examiner, which increases the chances of the application being accepted.

3. Respond Promptly to Trademark Office Correspondence

Trademark Office Correspondence

Trademark examiners often request additional information or clarification during the examination process. Responding promptly to the examiner’s request is crucial for the timely processing of the application. Failure to respond to the examiner’s request within the stipulated time can lead to the rejection of the application. It is advisable to engage a trademark attorney to assist in the correspondence process as they understand the legal requirements and can respond promptly to the trademark office.


In conclusion, the trademark registration process may take time, but with effective strategies, it can be expedited. Conducting a comprehensive search, filing a complete and accurate application, and responding promptly to the trademark office’s correspondence are some of the strategies that can help expedite the process. Engaging a professional trademark attorney can assist in ensuring that the application meets all legal requirements, saving time, and reducing the risk of rejection.

Common mistakes that can delay your trademark registration

Trademark registration delay

Registering a trademark is important for any business, brand or individual looking to protect their intellectual property and secure their exclusive rights to use a particular name, logo or image. However, the process of registering a trademark can be complex and lengthy, and making mistakes along the way can further delay the registration process

Here are some common mistakes that can cause delays in your trademark registration:

Not conducting a comprehensive trademark search

Trademark search

One of the biggest mistakes that can delay your trademark registration is not conducting a comprehensive search of existing trademarks before submitting your application. Conducting a trademark search can help you identify any potential conflicts with existing trademarks and allows you to avoid applying for a trademark that is confusingly similar to an existing trademark. Without conducting a comprehensive trademark search, you risk receiving an office action from the USPTO (United States Patent and Trademark Office) or opposition from other trademark owners, which can further delay your registration process.

Using a descriptive or generic name

Generic trademark

Another common mistake that can delay your trademark registration is using a descriptive or generic name for your products or services. Descriptive or generic names can be difficult to protect as trademarks as they are not inherently distinctive. Trademarks that are merely descriptive or generic can be refused registration or receive objections, which can further delay the registration process.

Providing incomplete or inaccurate information

Incomplete application for a trademark

Providing incomplete or inaccurate information in your trademark application can cause delays in the registration process. It is important to ensure that all the required information is provided correctly and completely. Providing incomplete or inaccurate information can lead to a refusal of registration or rejection of your trademark application. Furthermore, correcting these mistakes and resubmitting a new application can take significant time and may delay the registration process.

Filing your application too late

Late filing of trademark application

Another common mistake that can delay your trademark registration is filing your application too late. Most countries, including the US, operate on a first come, first served basis. This means that if another party files a similar trademark before you, they may have the exclusive right to use it. Filing your trademark application early can ensure that you secure your exclusive rights to use the trademark and avoid any unnecessary delays in the registration process.

By avoiding these common mistakes, you can expedite your trademark registration process and ensure that your intellectual property is protected. It can be helpful to work with a trademark attorney or professional service that can advise you on the best practices for a successful trademark registration.

How to make the most of your trademark while waiting for registration


Once you have filed your trademark application, you might assume that once you’ve waited a few weeks, you’ll have the brand protection you need to use anywhere you want. However, the trademark registration process is not instantaneous, and as soon as your application is filed, you could be in for a few months of waiting. As such, in the meantime, there are a few actions you can take to put your trademark to work even while waiting for registration.

1. Use the TM symbol


Many business owners around the globe believe that they need to resign themselves to waiting for their trademark registration to be granted before they can use their trademark symbol. Though the ® icon should not be used until your trademark application is approved, using the ™ icon enables you to begin to use your trademark and receive the advantages that come with the TM sign. Including the ™ icon with your logo or trademark on your website, product packaging, business cards, and documents may help prevent others from using similar marks on their goods and services.

2. Conduct active trademark monitoring

Trademark monitoring

Trademark monitoring informs you if any competitors or other companies apply for trademarks that are too similar to your mark, giving you the opportunity to dispute a possible problem before it takes place. Conducting regular trademark monitoring ensures that you know if your trademark is being used elsewhere, which might lead to legal battles. Trademark monitoring might be particularly useful when you’re waiting for your own trademark to be acknowledged. Since the registration process might take several weeks or even months, doing a trademark monitoring search can provide you with the certainty you need to make critical brand investments, including new products and marketing strategies. Trademark services that provide trademark monitoring can keep a regular check on the Trademark Register and let you know when another firm files a mark that is similar or the same as yours.

3. Develop a branding plan

Brand Identity

Simply filing a trademark application is insufficient; establishing a brand identity can help protect your company’s reputation and ensure consumer loyalty. The period when your trademark is being examined could be an excellent opportunity to create a strong brand identity, develop brand guidelines, and investigate appropriate branding options. In today’s competitive market, a strong brand identity not only aids in the successful marketing of new goods, it also aids in the safeguarding of your reputation and helps differentiate your goods from those of rivals.

4. Develop a loyal customer base

Customer base

Trademark registration ensures that your company and brand are solely associated with your products and services, but it does not guarantee customers or profits. As a result, cultivating a good user experience can help you gain client loyalty, securing return clients for your business. You can direct your energies toward client acquisition and retention while your trademark application is being processed. According to research, it costs between 5-25 times more to gain a new client than to maintain one. As a result, customer satisfaction is crucial to retaining clients, and a loyal customer base can help make your business sustainable.

5. Be responsive to customer feedback

Customer feedback

Your customers’ feedback can assist you in making important decisions in a variety of areas that affect your company, whether developing new goods, improving consumer interactions, or adapting to changing market demands. Responding to client feedback can help you enhance your brand identity and reputation, even in the midst of an extended trademark application process. Encouraging consumer feedback before, during, and immediately after your product release can help ensure that you’re on the correct track to create a solution that meets your target client’s needs.

In conclusion, the time it takes to get a trademark is beyond your control, but it doesn’t mean you can’t benefit from taking actions that will help you continue to build your brand while registration is pending. Using the TM symbol, monitoring your trademark, creating a branding plan, establishing customer loyalty, and listening to customer feedback can all strengthen brand recognition and awareness while you wait for your trademark to be officially registered.

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