Understanding Pinterest Ads
If you’ve been using Pinterest for a while, you’ve definitely noticed sponsored pins. These are Pinterest’s ads, and while they can be useful for discovery, they can also be incredibly annoying. If you are tired of seeing certain ads or simply don’t want to see them, Pinterest offers a way to mute them. In this article, we’ll walk you through the process of muting ads on Pinterest depending on the device you’re using.
Pinterest ads are more image-centric compared to ads on other social media platforms. They look like ordinary pins, except they have a ‘promoted’ tag on the top-left corner of the photo. The objective behind Pinterest ads is to get the attention of users and encourage them to engage with the content, visit the advertiser’s website, and, ideally, make a purchase. The pins displayed to each user are based on their recent searches, interests, and engaged content. This feature allows advertisers to target their ads directly to their desired audience, making Pinterest ads one of the most effective ad types.
The types of Pinterest ads you’ll see will depend on the advertiser’s goals and budget. Here are the three main Pinterest ad formats:
- Promoted Pins: These are regular pins that advertisers pay for so they can reach more people and get more engagement.
- Carousel Pins: These are a series of Promoted Pins that users can swipe left and right to see more products or features. Advertisers use this format to showcase multiple products or features at once.
- Video Pins: These pins allow advertisers to use videos instead of images. They are ideal for showcasing products in action or telling a brand’s story.
To help its users have a better experience with ads, Pinterest provides users with the option of muting ad accounts. If you find certain ads or advertisers annoying and wish to mute them, it’s easy to do that on Pinterest. When you mute an advertiser’s ads, you stop seeing their ads on your feed and promoted search results.
However, if you accidentally mute an advertiser or if you change your mind about a muted ad account, you can always unmute them.
In the next section, we’ll walk you through the process of muting ads on Pinterest based on your device.
Muting Ads on Pinterest: Why and How?
If you’re a Pinterest user, chances are you’ve come across ads at some point. While Pinterest ads can be helpful in showing you products you might like, they can also sometimes be annoying or irrelevant. If you’re tired of seeing certain types of ads, or just want to take a break from ads altogether, you can mute them. Just follow this guide for a step-by-step walkthrough of how to mute ads on Pinterest.
Step 1: Identify the Ads You Want to Mute
The first step in muting Pinterest ads is to identify the ones you want to mute. To do this, simply look for the small arrow located in the top-right corner of the ad. Clicking this arrow will bring up a dropdown menu with a few options, including “I don’t want to see this Pin.” Click on this option to mute the ad.
Step 2: Mute the Ads You Don’t Like
Once you click “I don’t want to see this Pin,” Pinterest will give you the option to either “Hide” the specific ad or “Hide all content from [Advertiser].” If it’s just one particular ad that annoys you, click “Hide” to stop seeing that ad. However, if you want to avoid all ads from a specific advertiser, click “Hide all content from [Advertiser].” This will mute all ads from that advertiser, not just the specific ad.
Step 3: Report Inappropriate Ads
If you come across any inappropriate ads, Pinterest encourages you to report them. This helps them keep their platform safe and free from spam, misleading or offensive content. To report an ad, click on the arrow located in the top-right corner of the ad and select “Report Pin.”
Pinterest will then ask you to choose from a list of reasons why you’re reporting the ad. Depending on the reason you choose, Pinterest may take action against the advertiser or the specific ad in question. If you’re not sure whether or not the ad is inappropriate, you can always click “I don’t want to see this Pin,” even if the reason is simply that you don’t find the ad relevant to your interests.
By following these simple steps, you can mute any ads on Pinterest that you don’t want to see. Whether you’re annoyed by specific ads or just want a break from seeing any ads at all, muting is a great option. Plus, by reporting inappropriate ads, you can help keep Pinterest a safe and enjoyable platform for all users.